ATLAS CAPITAL (in progress)
copygraff service: Writing for Branding
client service: ATLAS CAPITAL project: Identity Upgrade
deliverables: Copy Platform - Product Literature - Website Content
D&B/DAVID SI BAIAS (PWH) (in progress)
copygraff service: Writing for Branding & On-Line
client service: ID HIGHWAY
project: Copy Refresh
deliverables: Copy Platform - Product Literature - Website Content
copygraff service: Writing for Advertising
client service: Trout&Partners
project: Brand Launch
deliverables: Product Literature - Print Ad & OOH Advertising Concept - TV Script
copygraff service: Writing for Marketing
client service: Trout&Partners
project: Self AWB
deliverable: Service Slogan and Descriptor
copygraff service: Writing for Branding
client service: BloomBloom
project: Naming
deliverables: Brand Name
copygraff service: Writing for Branding
client service: MKB ROMEXTERRA BANK
project: Identity Upgrade
deliverables: Copy Platform - Corporate Literature - ID Literature - Product Literature
Servicii dedicate de Copy Writing si Copy Management pentru brand-uri, companii si alte organizatii care au nevoie de comunicare scrisa pentru Branding, Advertising, Direct Marketing, PR si On-Line.
BRANDING
NAMING
COPY PLATFORM
CORPORATE LITERATURE
PRODUCT LITERATURE
MARKETING
DIRECT MAIL/E-MAIL
FLYERS, LEAFLETS
BROCHURES, CATALOG
ADVERTISING
TVC / RADIO / PRINT
OUTDOOR / INDOOR
INTEGRATED CAMPAIGN
PR
TV/PRESS/ONLINE ADVERTORIALS
PRESS-RELEASES
NEWSLETTERS
ONLINE
WEBSITE CONTENT
COPY FINISHING
SOCIAL MEDIA
MAGAZINES
INTERVIEWS
EDITORIALS
CONSULTANCY
Brand Architecture
Tone of Voice
MAINTENANCE
Traducerea pozitionarii.
Aplicarea principiilor de identitate scrisa in copy uzual.
Revizii si alte situatii neprevazute.
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“Exprimarea” de zi cu zi a unui brand pierde, de cele mai multe ori, directia data de principiile de copy definite in manualul de identitate.
Un limbaj comercial consistent, cu o voce distincta cere o ingrijire zilnica fata de “traducerea” si interpretarea pozitionarii in diferite mesaje pe parcursul evolutiei comerciale a unui brand.
Acest proces devine fie “prea mare” daca managementul comunicarii scrise depinde de un angajat al companiei, fie “prea mic” daca depinde de o agentie de advertising.
COPYGRAFF este numele primului shop de copywriting care ofera servicii de creatie si management de limbaj comercial pentru branduri, companii si alte organizatii.
COPYGRAFF - departamentul de copywriting al companiei dumneavoastra.
CONTACT: SILVIU@COPYGRAFF.RO